40 days
The chocolate founder
“It took 40 days to convince him his D2C website needed a developer. He later admitted, unprompted, that it only happened because of that push.”
About · Fractional Cofounder, Kavea & Co
The person founders hand the decisions they won't hand anyone else.
I'm Kavea. I've worked since I was 15, close to 30 years now, across 9 countries. Big Four consulting, aviation, banks, sales. Then I built my own D2C brand from home and sold it.
~30years of work
9countries worked across
145clients and counting
Range
I know how business works across regions.
I was born and raised in Dubai, the first 30 years of my life. I've been in Mumbai for the last 16. Since moving, I've learnt to work with people from different walks of life, languages and mindsets.
So if you're a new founder, or a founder of 40 who's sceptical: yes, I've been in corporate. I understand what it takes.
The short version
Corporate taught me how organisations work. My brand taught me what it costs.
- 15
First job, in sales
I've worked since I was 15. Then National Bank of Dubai, Samsung Gulf Electronics and others.
- 18 yrs
Consulting with the Big Four
McKinsey, KPMG, Deloitte, EY. I saw from the inside how organisations grow and break.
- Aviation
Jet Airways and Go Air
I was Global Head of Learning & Development at Jet Airways.
- 2020
Bombay Toy Company, from home
In COVID, with no background in toys or business. An all-women team, while raising my 3 kids.
- 2024
Acquired. I exited.
What made it sellable: systems that didn't rely on me, and a team that could run without the founder at the centre.
- Now
Kavea & Co
Fractional Cofounder for D2C founders. TEDx speaker. Before I went public on Instagram, I signed 5 clients for my 1:1 programme in 2 months, all through referrals.
What I do
Cofounder in everything but equity.
Not a consultant, not a coordinator. I work inside the business as a builder and operator, on every call, across every team. I take a stand rather than agree for the sake of it. Equity was never the point. Decision-making authority is.
- Product and market fit
- Pricing and unit economics
- Reaching customers: ads, PR, performance, offline
- Retention and repeat sales
- Competitor research
- Revenue model and channel mix
- Team systems
- SOPs
Who I work with
Early, or stuck. The stage matters, not the size.
0 to 1: ideation, pre-launch, early launch. Or 1 to 10L a month: you've plateaued and can't break through.
Before we speak, you fill a short form, then a questionnaire of about 30 questions. It takes an hour to an hour and a half, and that too brutally honest. Then I take at least 3 days to sit and study it before the call.
Three founders
What working with me actually looks like.
Clarity
The stationery designer
“A trained brand designer, with a confused positioning of her own. Craft expertise doesn't guarantee clarity about your own brand.”
1 year
The founder who waited
“Met a year before implementing the strategy. Her own regret: wishing she had started earlier. Delay was the only real cost.”
What founders say
“There's someone else thinking about my business.”
“What I really appreciate about her is her brutal honesty. She gives you a realistic picture of your business, including the hard truths about its sustainability, without sugarcoating anything.”
“It felt like speaking with someone who has genuinely built a consumer brand and understands the realities of the journey.”
“She helped me see pricing and channel decisions I hadn't considered, which changed how I approached strategy.”
“An hour with Kavea was enough to see the depth of thought and care she brings to understanding a business.”
“Kavea made me feel seen, heard and safe above everything else.”
“Sometimes all it takes is one conversation with the right person to see things more clearly.”
If you want to talk
No lies, no mincing words. Just clarity.
What shows up on camera is what shows up otherwise. Start wherever is easiest for you.